They wanted users to remember the heartfelt chats of friends who might not be together in person, rather than another advertisement as the last thing they saw before closing the app.Īlthough Koum and Acton came from quite different backgrounds, they both had the desire to lower the cost of communication.īefore relocating to the United States at 16, Jan Koum was born and raised in Ukraine.īrian Acton was raised in Michigan. The WhatsApp team elaborated on why they didn’t sell ads on their service using a link that opens a quotation from Fight Club. It was established and developed to be a pure chat experience, unlike previous messaging apps that depended on gimmicks and games to draw users in. They developed a dislike for advertising during their tenure at their former company and noticed how many other technology-based businesses covered their websites and applications with advertisements.

Who Founded WhatsApp?Īfter quitting their employment at Yahoo! in 2009, Jan Koum and Brian Acton founded WhatsApp. Others think the name change is merely another effort by Mark Zuckerberg’s business to repair its image. Some individuals are unsure whether Meta will ever change the way its apps and branches are handled as it tries to forge a distinct identity outside of Facebook.

Who owns whatsapp application